Job Description
We’re seeking a creative and motivated Social Media Marketing Coordinator to help elevate our brand presence across our multi-family residential portfolio. This position is ideal for someone who loves creating engaging content, connecting with audiences online, and showcasing what makes each community feel like home. You’ll play a key role in promoting our properties, supporting leasing efforts, and building an authentic online community for current and future residents.
Key Responsibilities
- Create, schedule, and publish engaging social media content for multiple apartment communities across platforms like Instagram, Facebook, LinkedIn, TikTok, and Google Business.
- Collaborate with property teams to gather photos, resident stories, and event highlights that showcase the lifestyle and amenities of each community.
- Support leasing and occupancy goals by developing social campaigns that generate qualified leads and highlight available floor plans, specials, and community features.
- Monitor social channels for inquiries, reviews, and resident feedback — respond promptly and professionally to maintain a positive brand reputation.
- Assist in planning and promoting resident events, community spotlights, and local partnerships to both support leasing goals and to engage current residents.
- Track key performance metrics (engagement, impressions, follower growth, traffic, and leads) and prepare monthly reports.
- Stay up to date on multifamily marketing trends, local competitors, and new platform features to keep our digital presence fresh and effective.
- Coordinate with photographers and videographers to schedule photo-shoots and to ensure consistent brand aesthetics across all communities.
- Collaborate with Director of Marketing and leasing teams to ensure consistent brand messaging across all channels, including social media platforms, websites, print media and Entrata communications.
- Create branded, property-specific email templates in Entrata for the leasing team to use in communications with prospects and residents alike.
- Build and maintain print media for leasing teams including community overviews, floorplans, property folders and business cards.
- Spend time onsite at each property to gain intimate knowledge of property offerings and build strong relationships with leasing and maintenance teams.
- Assist Director of Marketing in creating Social Media Content Calendar
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Social Media Marketing or a related field (or equivalent experience).
- 0–5 years of experience in social media, marketing, or property management (internships or leasing office experience a plus).
- Must be well-versed in managing and creating content across key social media platforms with an understanding of how to tailor content to each platform’s audience and trends.
- Strong understanding of major social media management tools for business (e.g., Meta Business Suite, Google Business Profile)
- Excellent written and verbal communication skills — with a friendly, approachable tone suited for residents and prospects.
- Detail-oriented and highly organized with the ability to manage multiple community pages and projects at once.
- Creative eye for photography, video, and visual storytelling.
- Experience with Adobe Creative Suite, Canva, & Vimeo required.
- Video editing skills are essential.
- Familiarity with Entrata Software and ILSs (Apartments.com & Zillow) a plus.
- Enthusiasm for real estate, property management, and creating online communities that reflect vibrant, connected living spaces.
- Effective time management – be able to shift between tasks and properties seamlessly and adjust priorities according to ever-changing daily needs.
Job Tags
Work at office, Local area, Shift work,